[品牌名稱][Brand name]
居家寵物智慧系統 · 投資簡介A SMART HOME SYSTEM FOR PETS · INVESTOR BRIEF

你不在家,也不會錯過牠Out of the house. Never out of the loop.

一套圍繞家的寵物智慧系統。項圈和鏡頭是進到家裡的入口,真正的產品是打磨到每個細節的 App;每隻寵物還有自己的帳號,出現在你每天打開的社群和 LINE。第一階段從台灣的室內貓家庭開始,同時累積每一隻的長期基準,一步步走向健康與醫療。台灣先驗證,再往海外擴張。A smart system built around the home and the pets in it. The collar and camera are the way in; the real product is an app polished in every detail, and every pet gets its own accounts on the social apps and LINE you open every day. Phase One starts with indoor cat homes in Taiwan while building each pet's long-term baseline, step by step towards health and medical care. Proven in Taiwan first, then overseas.

台灣犬貓PET CATS AND DOGS IN TAIWAN約 320 萬隻About 3.2M貓 174 萬、狗 146 萬;2025 年貓首次超過狗1.74M cats, 1.46M dogs; cats ahead for the first time in 2025
美國養狗、養貓家庭US DOG AND CAT HOUSEHOLDS7,100 萬 / 5,300 萬戶71M / 53M占全部家庭 53% 與 39%;寵物產業 2025 年 1,580 億美元53% and 39% of homes; pet industry USD 158B in 2025
貓狗的心臟病HEART DISEASE IN CATS AND DOGS貓約 1/7、狗約 1/10Cats ~1 in 7, dogs ~1 in 10早期訊號都在睡覺時的呼吸Early signs show in sleeping breathing
章節導覽JUMP TO A SECTION

時間說明:本簡介所有時間點,都以 2026 年 11 月作為啟動後的第一個月推算;若啟動延後,其餘時間點依延後的月數一併順延。On dates: every date here treats November 2026 as month 1. If the start moves, every other date shifts by the same number of months.

01 · 承諾01 · THE PROMISE

你以為你們每天在一起 24 小時,其實平日只有 4 小時You think you share 24 hours a day. On a weekday, it's closer to 4.

養寵物帶來的陪伴感,過去只有回到家才拿得到;牠的生活,大部分發生在你不在的時候。我們把那 20 小時還給你。The companionship a pet brings has always been something you collect at home, while most of its life happens while you're away. We give you back those 20 hours.

收尾CLOSING LINE

你和牠的 15 年,一天也不少。Your fifteen years together, not a day less.

「平日 4 小時」是扣掉睡眠、上班與通勤後的估算,會在需求驗證時用試用家庭問卷取得我們自己的數字。"4 hours" estimates waking time together after sleep, work and commuting; we will measure our own figure with beta households during validation.

02 · 我們做的是什麼02 · WHAT WE BUILD

一套圍繞家的寵物智慧系統A smart system built around the home and the pets in it

寵物一天大部分的時間都在家裡,所以我們從家開始做。項圈和鏡頭是進到家裡的入口;真正的產品是 App,把一整天發生的事整理成打開一兩秒就看得懂的畫面。讓每隻寵物擁有自己的社群帳號,是我們和市場對話的方式。Pets spend most of the day at home, so that is where we start. The collar and camera are how we get into the home; the real product is the app, which turns the whole day into something you understand within a second or two of opening it. Giving every pet its own social accounts is how we talk to the market.

硬體 · 入口Hardware · the way in項圈加鏡頭,認得每一隻、精準到秒。這已是業界標配;我們用成熟元件做,不在規格上競爭。Collar plus camera knows each pet to the second. This is now standard; we build on proven parts and do not compete on specs.
App · 真正的產品The app · the real product精選、牠傳來的訊息、比較、居家與健康趨勢都在這裡。硬體會被追上,好用的體驗很難被追上,這是我們投入最多、要打磨到最好的地方。Highlights, messages from your pet, comparisons, rooms and health trends all live here. Hardware gets copied; a great experience is hard to catch. This is where we invest most and polish hardest.
牠的帳號 · 和市場對話Its accounts · how we reach the market每隻寵物有自己的帳號,出現在社群和 LINE。要投入的資源不多,卻是讓品牌自己擴散出去的核心。Each pet gets its own accounts on social apps and LINE. It takes few resources, yet it is the engine that spreads the brand on its own.

第一階段為什麼從台灣的室內貓家庭開始Why Phase One starts with indoor cat homes in Taiwan

  • 貓幾乎都在室內生活,正是鏡頭和項圈最能發揮的場景;狗每天要出門散步,室內只是牠生活的一部分。Cats live almost entirely indoors, exactly where a camera and collar work best; dogs go out every day, so the home is only part of their life.
  • 台灣家貓約 174 萬隻,兩年增加 32.8%;家犬約 146 萬隻,兩年減少約 1.2%,2025 年貓首次超過狗。養兩隻貓以上的家庭在增加,養兩隻狗以上的家庭沒有明顯變化;多寵物家庭正好用上「認得每一隻」。Taiwan has about 1.74 million pet cats, up 32.8% in two years, and about 1.46 million dogs, down about 1.2%; in 2025 cats overtook dogs for the first time. Homes with two or more cats are growing while multi-dog homes are flat; multi-pet homes are exactly where telling each one apart matters.
  • 養貓家庭的消費集中在家裡:momo 貓狗用品的銷量約 6 比 4,貓多於狗。Cat homes spend inside the home: on momo, cat versus dog product sales run about 60:40.
  • 系統不綁單一物種:同一套 App 與帳號,之後延伸到狗與多寵物家庭,再串接餵食器、貓砂盆、空調等居家設備。The system is not tied to one species: the same app and accounts extend to dogs and multi-pet homes, then connect to feeders, litter boxes, air-con and other home devices.

來源:農業部 114 年家犬貓數量調查;momo 銷量比例來自通路訪查整理。Sources: Ministry of Agriculture 2025 pet survey; the momo ratio comes from our channel research.

03 · 硬體03 · HARDWARE

項圈與鏡頭:進到家裡的入口Collar and camera: the way into the home

示意圖CONCEPT

感測項圈Sensor collar

重量Weight
目標約 10 公克Target about 10 g
感測Sensors
加速度計、氣壓計、藍牙Accelerometer, barometer, Bluetooth
安全Safety
安全分離扣Breakaway buckle
元件成本Parts cost
項圈元件約 5.5 至 12 美元Collar parts about USD 5.50 to 12
示意圖CONCEPT

家用攝影機Home camera

畫面Video
2K、可轉向2K, pan and tilt
角色Role
錄影、辨識區域、收項圈訊號Records, maps rooms, hears the collars
第一版First version
先用市售成品驗證Validate with an off-the-shelf camera
參考價Reference
同級市售品約 65 美元Comparable retail about USD 65

硬體用成熟元件,目標是穩定、好戴、好裝;差異放在 App 與牠的帳號。產品圖為概念示意,外觀待工業設計與代工廠打樣後確定。Hardware uses proven parts and aims to be reliable, comfortable and easy to set up; our difference lives in the app and the accounts. Drawings are concepts; final look comes after industrial design and factory samples.

04 · 運作方式04 · HOW IT WORKS

從項圈訊號到手機上的一段精選From a collar signal to a highlight on the phone

1項圈感測Collar senses動作、跳躍、位置訊號,認出是哪一隻Movement, jumps and location signals; knows which pet
2攝影機錄影Camera records事件發生時保留前後片段Keeps the seconds around each event
3雲端整理Cloud prepares剪成短片、配旁白、計算作息、比較與健康趨勢Cuts clips, adds narration, computes routine, comparisons and health trends
4App、社群與 LINEApp, social and LINE打開一兩秒就有東西看;不打開,牠也會出現在你的社群和 LINESomething to see within seconds; if you don't open it, your pet shows up in your feeds and LINE

影像資料存放於台灣或日本機房,不使用中國雲平台。Video is stored in Taiwan or Japan data centres, not on Chinese cloud platforms.

05 · App:真正的產品05 · THE APP: THE REAL PRODUCT

打開就有東西看,不打開牠也會來找你Something to see when you open it, and your pet finds you when you don't

項圈和鏡頭收來的資料,最後都要變成手機上一兩秒就看懂的東西。我們把最多的人力和時間放在這裡:每一個畫面、每一句字、每一次通知,都要讓飼主想打開、看得懂、願意分享。Everything the collar and camera collect has to become something you grasp on your phone in a second or two. This is where most of our people and time go: every screen, every line and every notification should make owners want to open it, understand it and share it.

左右滑動看更多;完整 App 可在中間的手機直接操作Swipe for more; the full app runs in the phone in the middle

首頁Home牠現在在做什麼、牠傳給你的訊息、今天的精選;一鍵切換貓和狗What your pet is doing, its latest message, today's highlights; switch between cat and dog in one tap
訊息Messages依牠今天真的做過的事寫成,也會傳到 LINE;口吻可選Written from what it really did today, also sent to LINE; pick its voice
牠的帳號Its accounts待發片段一鍵確認、連結的平台、誰看得到One-tap approval, connected platforms, who can see
分析Insights狗狗木九九:健康趨勢、和同齡狗比、和牠平常比Moomoo the dog: health trends, dogs the same age, its own usual
居家Rooms狗狗木九九:最愛角落、注意區域、停留時間與提醒Moomoo the dog: favourite spots, watch areas, time spent and alerts
新增毛孩Add a pet名字、照片、配對項圈,三步完成Name, photos and collar pairing in three steps
06 · 牠會找到你:我們和市場對話的方式06 · IT FINDS YOU: HOW WE REACH THE MARKET

別人給你一個 App 去看牠;我們讓牠出現在你每天打開的每一個地方Others give you an app to check on your pet; we put your pet everywhere you already look

市面上的寵物攝影機都把寵物留在自己的 App 裡,你要記得打開才看得到。我們替每隻寵物開自己的帳號:牠的日常出現在 IG、Threads、Facebook、TikTok、YouTube Shorts,私訊走 LINE。不用打開、不用剪、不用發,牠自己會出現。Pet cameras keep the pet inside their own app, so you have to remember to open it. We give each pet its own accounts: its day appears on Instagram, Threads, Facebook, TikTok and YouTube Shorts, and it messages you on LINE. No opening, editing or posting; it simply shows up.

時間Time你在哪Where you are牠做了什麼What your pet does
08:20通勤滑限動Stories on the commute刷到牠在窗邊伸懶腰There it is, stretching by the window
12:30LINE「我吃飯了喔,今天吃得比平常快。」"I ate! Faster than usual today."
17:40LINE「我已經在門口等 12 分鐘了,你要回家了沒?」"I've been at the door for 12 minutes. Are you coming home?"
21:00家人滑到 ReelsFamily sees a Reel今天的搗亂集錦,配上熱門音樂Today's mischief, set to a trending song
不綁單一平台No single-platform dependence選片、判斷情境、用牠的口吻寫字、剪輯配樂都在我們這裡;平台只是出口。任何一個平台改規則,牠在其他平台與我們的 App 照樣在。Picking, reading the situation, writing in the pet's voice, editing and music all happen on our side; platforms are outlets. If one changes its rules, the pet lives on elsewhere and in our app.
投入不多,每個帳號都是廣告Low cost, and every account is an ad帳號用的是 App 本來就在產生的片段和文字,多出來的只是發布與確認。每則貼文都帶品牌標記、自介放連結,親友按讚就在帶新用戶,這是我們病毒式擴散的核心。內容講的是真實發生的事,只會生成內容的對手做不到。The accounts reuse clips and text the app already makes; the only extra work is publishing and approval. Every post carries our mark and a bio link, so each like from friends recruits users. This is the core of how we spread. The posts show what really happened, which content-generating rivals can't.

各平台都有官方發布介面;私訊在台灣以 LINE 為主,因為 IG 只能在飼主互動後 24 小時內傳訊息。拍到人的片段不自動發,預設由飼主一鍵確認,帳號可設只給親友看。Each platform offers an official publishing API; in Taiwan, messages run on LINE because Instagram only allows replies within 24 hours of the owner's interaction. Clips with people never auto-post, owners approve by default, and accounts can be friends-only.

07 · 越來越懂牠07 · KNOW IT BETTER

每個數字都拿來比:和同齡的牠們比,也和牠自己比Every number is compared: with peers the same age, and with the pet itself

睡眠、活動、玩耍、窗邊時間、進食、夜間活動,每一項都和同種同齡的分布、和牠過去 30 天的平常比較,再寫成一段讀得懂的每日解讀。用戶越多,比較越準,後來者沒有資料就做不出同樣的比較。Sleep, activity, play, window time, meals and night activity are each compared with the same species at the same age and with the pet's own past 30 days, then written as one readable daily summary. More users make comparisons sharper, and a newcomer without the data cannot match them.

更多用戶More users→ 更準的比較Sharper comparisons→ 更常打開與分享More opens and shares→ 帶來更多用戶More new users
越養越像牠The longer you're together, the more it's them開箱時用照片和影片建立牠的影像,之後用真實畫面與習慣(作息、最愛位置、睡姿)讓它越來越像本尊。告別之後,飼主可以自己決定是否永久保留作為紀念,資料屬於飼主、可匯出。At setup, photos and video create its likeness; real footage and habits (routine, favourite spots, sleeping poses) make it more like the real pet over time. After goodbye, owners choose whether to keep it as a memorial; the data is theirs and exportable.
08 · 市場08 · MARKET

先在台灣室內貓家庭做深,再擴到狗、多寵物家庭與海外Go deep with indoor cat homes in Taiwan, then extend to dogs, multi-pet homes and overseas

犬貓數量Pet cats and dogs
台灣家貓Taiwan cats
174 萬1.74M
台灣家犬Taiwan dogs
146 萬1.46M
日本家貓Japan cats
884 萬8.84M
日本家犬Japan dogs
682 萬6.82M

美國以家庭計:約 7,100 萬個養狗家庭(占 53%)、5,300 萬個養貓家庭(占 39%),三隻貓以上的家庭自 2018 年增加 45%。來源:農業部 114 年調查、日本寵物食品協會 2025 年調查、美國寵物用品協會 2025 年調查。The US is counted by household: about 71 million dog-owning homes (53%) and 53 million cat-owning homes (39%), with three-plus-cat homes up 45% since 2018. Sources: Taiwan Ministry of Agriculture 2025 survey, Japan Pet Food Association 2025 survey, APPA 2025 survey.

2028 下半年2028 H2香港、新加坡Hong Kong, Singapore中文內容可沿用,成本最低的第一站Chinese content carries over; cheapest first stop
2029 年初EARLY 2029日本Japan犬貓約 1,566 萬隻,以影像精選做出差異About 15.7M cats and dogs; stand out with video highlights
2029 年2029美國United States7,100 萬養狗、5,300 萬養貓家庭;市場最大,競爭也最密71M dog and 53M cat homes; largest market, most crowded
09 · 競品09 · COMPETITION

大家都在挑精彩片段;沒有人把項圈和攝影機對在一起,也沒有人替寵物經營社群Everyone picks highlights; nobody pairs a collar with a camera or runs the pet's social accounts

產品Product類型Type硬體Hardware訂閱Subscription缺口Gap
Petlibro Scout (US)AI 寵物攝影機AI pet camera~USD 80–100AI 方案每年 95.99 至 159.99 美元USD 95.99–159.99 a year for AI靠臉認最多 5 隻、每日 30 秒回顧;鏡頭外沒有紀錄Face ID up to 5 pets, 30 s recap; nothing off-camera
Furbo 360° Cat寵物攝影機Pet camera~USD 54年繳平均每月 6.99 美元USD 6.99 a month, billed yearly有每日精華;要看到臉才認貓,鏡頭外沒有紀錄Daily recap; needs a face to tell cats apart, nothing off-camera
中華電信 Hami Cam AI(台灣)Chunghwa Telecom Hami Cam AI (TW)AI 攝影機AI camera——自動寵物日記;不分辨是哪隻貓Automatic pet diary; doesn't tell cats apart
Google Home Premium居家平台Smart-home platform—進階方案Advanced plan叫得出寵物名字、每日摘要;只靠鏡頭Knows pets by name, daily summaries; camera only
Catlog (JP)感測項圈Sensor collar~USD 99每隻貓每月約 14 美元~USD 14 per cat per month沒有影像與區域No video or rooms
PurrPurr (CN)AI 陪伴項圈AI companion collar~RMB 499內容年費 72 至 399 人民幣RMB 72–399 a year for contentAI 日記與生成影像;沒有真實畫面AI diary and generated media; no real footage
我們Ours居家系統:項圈+攝影機+App+多平台帳號+健康基準Home system: collar + camera + app + multi-platform accounts + health baseline[售價][Price][方案][Plan]認得每一隻、看得到鏡頭外、牠會主動找你Knows each pet, sees beyond the frame, comes to find you

價格為 2026 年 10 月官網、評測或報導所列價格;— 表示未查到。Prices are list, review or press prices as of October 2026; — means not found.

10 · 商業模式10 · BUSINESS MODEL

硬體帶來用戶,訂閱帶來獲利,健康照護拉高客單Hardware brings users, subscriptions bring profit, care raises the value

硬體(一次性)Hardware (one-off)

  • 入門組:項圈加攝影機 [售價]Starter set: collar and camera [price]
  • 多寵物家庭加購項圈 [售價]Extra collars for multi-pet homes [price]
  • 可替換項圈帶與聯名款Swappable bands and collaborations

訂閱(持續)Subscription (recurring)

  • 免費:今日精選、基本居家紀錄、每週幾則自動發到一個平台Free: today's highlights, basic room record, a few weekly posts to one platform
  • 付費 [每月價格]:多平台帳號、每日限動、配樂短片、LINE 訊息與口吻、完整比較Paid [monthly price]: multi-platform accounts, daily Stories, music reels, LINE messages and voices, full comparisons
  • 照護方案 [每月價格]:健康趨勢、分享紀錄給獸醫(之後推出)Care plan [monthly price]: health trends, vet sharing (later)

項圈加攝影機的元件成本約 46 至 77 美元,未含電路板、外殼與組裝;LINE 主動訊息每則約新台幣 0.2 元。定價待試用與募資驗證。Collar-plus-camera parts cost about USD 46 to 77, excluding boards, housing and assembly; LINE push messages cost about TWD 0.2 each. Pricing to be set through the beta and crowdfunding.

11 · 長線:健康與醫療11 · THE LONG ARC: HEALTH AND MEDICAL

第一階段不是放棄醫療,是在替醫療打地基Phase One doesn't drop medical care; it lays the foundation

醫療判斷要靠每一隻自己的長期基準,基準只能靠天天戴累積。這也是 Garmin 和 Apple 的路:Garmin 從 GPS 起家,2023 年才推出第一個 FDA 核可的手錶功能;Apple Watch 2015 年上市,2018 年才取得心電圖核可。我們從第一天就用影像收集資料,與獸醫合作標註,同時訓練 AI。Medical judgement needs each pet's own long-term baseline, which only daily wear builds. Garmin and Apple took the same path: Garmin began in GPS and launched its first FDA-cleared watch feature in 2023; Apple Watch launched in 2015 and won ECG clearance in 2018. From day one we collect video data, have vets label it, and train our AI.

1第一階段Phase One陪伴與行為;天天戴,建立每一隻的基準Companionship and behaviour; daily wear builds each baseline
2A健康趨勢Health trends影像加獸醫標註;只描述變化,不診斷Video plus vet labels; describes change, no diagnosis
2B獸醫連線Vet-connected一鍵分享紀錄給獸醫;照護方案;保險合作Share records with vets; care plan; insurers
2C醫療級第二代Medical-grade v2加生理感測,臨床驗證後依各國法規申請Adds vital-sign sensing; clinical validation, then approvals

貓狗最常見的疾病與意外,和目前技術的契合度The most common illnesses and accidents in cats and dogs, and how well today's technology fits

疾病或意外Condition or accident有多常見How common家中早期訊號Early sign at home研究方向Research direction契合度Fit today
貓心臟病(肥厚性心肌病)Cat heart disease (HCM)約每 7 隻 1 隻;9 歲以上成貓主要死因About 1 in 7; leading cause of death in cats 9+睡眠呼吸持續超過每分鐘 30 次Sleeping breathing persistently above 30 a minute項圈判斷睡著,鏡頭數胸口起伏Collar confirms sleep, camera counts breaths中:只有初步研究,要和獸醫驗證Medium: early evidence, needs vet validation
狗心臟病(二尖瓣退化)Dog heart disease (mitral valve disease)一般門診約每 10 隻 1 隻有心臟病,其中約 75% 是二尖瓣退化;13 歲以上約 30%About 1 in 10 dogs in general practice; ~75% of it mitral valve disease; ~30% of dogs 13+睡眠呼吸變快、咳嗽、走一下就累Faster sleeping breathing, coughing, tiring quickly與貓同一套方法:項圈判斷睡著,鏡頭數呼吸Same method as cats: collar confirms sleep, camera counts breaths中:方法相同,要和獸醫驗證Medium: same method, needs vet validation
貓慢性腎病Cat chronic kidney disease10 歲以上 30% 至 40%;美國貓理賠第一名30–40% of cats over 10; top US cat claim喝多、尿多、變瘦More drinking and urinating, weight loss飲水與如廁紀錄、體重趨勢Drinking and litter logs, weight trend高:同類偵測已有產品High: similar detection already on sale
貓下泌尿道疾病與尿道阻塞Cat urinary disease and blockage美國貓理賠第二名;公貓阻塞是急症Second-most common US cat claim; blockage in males is an emergency頻繁進貓砂盆、尿不出來Frequent litter trips, little or no urine貓砂盆次數與停留時間異常提醒Alerts on litter-box visits and time高:偵測行為;判讀交給獸醫High for the behaviour; vets interpret
關節退化與關節炎Joint degeneration and arthritis6 歲以上貓 61% X 光可見;狗看診前十61% of cats 6+ on X-ray; top-10 dog vet visit跳躍、奔跑變少Less jumping and running加速度計與氣壓計Accelerometer and barometer高:研究支持,第一階段就有感測High: research-backed, sensors in Phase One
皮膚過敏與耳朵感染Skin allergies and ear infections美國狗看診第一、二名Top two US dog vet visits抓癢、甩頭Scratching, head shaking項圈加速度計偵測抓癢與甩頭Collar accelerometer detects scratching and shaking高:研究顯示可客觀量測High: shown to measure itch objectively
嘔吐與腸胃不適Vomiting and stomach upset貓狗看診前五Top five for cats and dogs嘔吐動作、次數變多Vomiting, more often項圈加鏡頭偵測嘔吐Collar plus camera detects vomiting高:市面已有High: already on the market
狗癲癇發作Dog seizures—抽搐Convulsions項圈加速度計Collar accelerometer低:研究偵測率約兩成Low: about 20% sensitivity in research
貓高樓墜落Cats falling from height柏林一家醫院 10 年 1,125 例,77% 在夏天1,125 cases in 10 years at one Berlin clinic, 77% in summer在窗邊、陽台停留Time at windows and balconies注意區域停留警報Watch-area dwell alerts高:第一階段就有High: in Phase One
狗中暑Dog heatstroke英國 74% 因熱天運動;扁臉犬風險高74% from exercise in heat (UK); flat-faced breeds at higher risk高溫下喘、活動異常Panting and unusual activity in heat溫度加活動提醒,之後串空調Temperature plus activity alerts, later air-con control中Medium
誤食與接觸危險物Swallowing or touching hazards—靠近電線、有毒植物、垃圾桶Near cables, toxic plants, bins區域與行為偵測Zone and behaviour detection中Medium
關卡Gate要證明什麼What it must prove
進入 2AInto 2A配戴率與留存達標;鏡頭數的睡眠呼吸與獸醫計數對得上Wear and retention met; camera breathing counts match vet counts
進入 2BInto 2B合作獸醫院願意用我們的資料;飼主願意為照護方案多付錢Partner clinics use our data; owners pay more for care
進入 2CInto 2C第二輪募資到位;臨床驗證計畫與法規路徑確認Second round raised; clinical plan and regulatory path confirmed

只描述趨勢、不做診斷,避開醫療器材法規;美國獸醫器材無需上市前核准但不得誇大,日本用於診斷即屬動物用醫療機器,台灣分類待法規顧問確認。美國保險公司已開始把項圈送給保戶。We describe trends and never diagnose, staying outside device regulation; US veterinary devices need no premarket approval but can't be misbranded, in Japan a diagnostic tool is a veterinary medical device, and Taiwan's classification awaits a regulatory adviser. US insurers have begun giving collars to policyholders.

12 · 路線圖12 · ROADMAP

三道關卡,過了才往下走Three gates; we move on only after each one

2026/11
談定與設立Agreements and set-up股東協議、公司設立、[資金撥付]Shareholder agreement, incorporation, [funding release]
2026/12–2027/03
需求驗證Demand validation10 至 15 個試用家庭,市售鏡頭加人工剪片10 to 15 beta homes, retail cameras and hand-cut clips
2027/03
關卡一:需求成立Gate 1: demand is real飼主每天主動打開、願意付費Owners open it daily and will pay
2027/04–07
打樣與產品Prototype and product50 個原型、App 第一版、品牌50 prototypes, app v1, brand
2027/07
關卡二:原型可用Gate 2: the prototype works在真實家庭穩定運作,單件成本確定Reliable in real homes, unit cost known
2027/08–10
試用與募資準備Beta and campaign prep30 至 50 戶試用、NCC 認證、等待名單30 to 50 beta homes, NCC certification, waiting list
2027/10
關卡三:全職投入Gate 3: go full-time指標達標、[資金條件]Targets met, [funding condition]
2027/11–2028/04
募資上線與出貨Campaign and shipping嘖嘖募資、首批 1,000 組、電商上架zeczec campaign, first 1,000 sets, online retail
上市後After launch
延伸到狗與多寵物家庭Extend to dogs and multi-pet homes同一套 App 與帳號;串接餵食器、貓砂盆、空調等居家設備Same app and accounts; connect feeders, litter boxes, air-con and other home devices
2028/05→
海外擴張Overseas expansion香港、新加坡 → 日本 → 美國Hong Kong, Singapore → Japan → US
第二輪後After round 2
健康與醫療 2A → 2CHealth and medical 2A → 2C健康趨勢 → 獸醫連線 → 醫療級第二代Health trends → vet-connected → medical-grade v2
13 · 資金13 · FUNDING

[資金規劃][Funding plan]

[資金需求、撥付時點與每道關卡的條件][Funding needs, release timing and the condition for each gate]

14 · 團隊14 · TEAM

精簡的核心,關鍵人第一個月就開始找A lean core, with the key hire sought from month one

創辦團隊(Rj 與伴侶)Founding team (Rj and partner)產品、營運、供應鏈、通路與內容;Rj 任總經理Product, operations, supply chain, channels and content; Rj as general manager
投資人Investor董事長、主要股東;代工、通路與海外人脈Chairman and lead shareholder; manufacturing, channel and overseas network
技術負責人(招募中)Technical lead (hiring)雲端、影像辨識、藍牙整合;最好是技術合夥人Cloud, computer vision, Bluetooth; ideally a technical co-founder
顧問(洽談中)Advisors (in discussion)營運、量產、資料分析;獸醫合作洽談中Operations, production, data; vet partners in discussion
15 · 風險與對策15 · RISKS

把最大的風險放在最前面驗證Test the biggest risks first

風險Risk對策Response
飼主不常打開Owners do not open it often關卡一先用人工剪片驗證,不達標就調整或停止Gate 1 tests this with hand-cut clips; adjust or stop if missed
市售鏡頭取不到影像Retail cameras block video access第 1 階段就驗證;備案是自寫韌體的公版Checked in Phase 1; fallback is a reference design with our firmware
找不到技術負責人No technical lead第 1 個月開始找;備案是外包工作室Search from month 1; fallback is a contract studio
元件漲價Component price rises報價寫明有效期;先用成品鏡頭Quotes with validity dates; start with finished cameras
台灣募資金額偏低Small Taiwan campaign首批產量依募資結果調整Size the first run to the campaign result
只做貓,市場太小Cats only is too small a market系統不綁物種;第一階段先在最適合的室內貓家庭做深,之後同一套 App 延伸到狗與多寵物家庭The system is species-agnostic; Phase One goes deep where it fits best, indoor cat homes, then the same app extends to dogs and multi-pet homes
大平台推出每日寵物摘要(Google Home、中華電信)Big platforms add daily pet summaries (Google Home, Chunghwa Telecom)差異放在 App 體驗、項圈資料、同齡比較與寵物帳號,這些需要穿戴裝置、長期資料與持續打磨Compete on app experience, collar data, peer comparison and the pet accounts, which need a wearable, long-term data and constant polish
社群平台改規則A platform changes its rules內容在我們這裡、平台只是出口;同時經營多個平台與自家 App,私訊以 LINE 為主Content lives with us and platforms are outlets; we run several platforms plus our app, with messages on LINE
健康功能被當成醫療宣稱Health features read as medical claims只描述變化、不診斷;醫療級功能先做臨床驗證,再依各國法規申請Describe change, never diagnose; validate clinically before any medical-grade claim, then apply country by country
資安與隱私疑慮Security and privacy concerns資料存台灣或日本,明確同意與匿名彙總Data in Taiwan or Japan, explicit consent, anonymous aggregates
16 · 下一步16 · NEXT STEPS

現在需要的三件事Three things we need now

  1. 談定股東協議與各道關卡的條件Agree the shareholder terms and the condition for each gate
  2. [資金撥付],啟動需求驗證[Funding release] to start demand validation
  3. 引薦:獸醫院或獸醫學系、寵物保險公司、代工廠與通路夥伴Introductions: vet hospitals or schools, pet insurers, manufacturers and channel partners

以上為規劃框架,股權、稅務與法律細節以律師與會計師意見為準。This is a planning framework; equity, tax and legal details follow lawyer and accountant advice.