你不在家,也不會錯過牠Out of the house. Never out of the loop.
一套圍繞家的寵物智慧系統。項圈和鏡頭是進到家裡的入口,真正的產品是打磨到每個細節的 App;每隻寵物還有自己的帳號,出現在你每天打開的社群和 LINE。第一階段從台灣的室內貓家庭開始,同時累積每一隻的長期基準,一步步走向健康與醫療。台灣先驗證,再往海外擴張。A smart system built around the home and the pets in it. The collar and camera are the way in; the real product is an app polished in every detail, and every pet gets its own accounts on the social apps and LINE you open every day. Phase One starts with indoor cat homes in Taiwan while building each pet's long-term baseline, step by step towards health and medical care. Proven in Taiwan first, then overseas.
時間說明:本簡介所有時間點,都以 2026 年 11 月作為啟動後的第一個月推算;若啟動延後,其餘時間點依延後的月數一併順延。On dates: every date here treats November 2026 as month 1. If the start moves, every other date shifts by the same number of months.
你以為你們每天在一起 24 小時,其實平日只有 4 小時You think you share 24 hours a day. On a weekday, it's closer to 4.
養寵物帶來的陪伴感,過去只有回到家才拿得到;牠的生活,大部分發生在你不在的時候。我們把那 20 小時還給你。The companionship a pet brings has always been something you collect at home, while most of its life happens while you're away. We give you back those 20 hours.
你和牠的 15 年,一天也不少。Your fifteen years together, not a day less.
「平日 4 小時」是扣掉睡眠、上班與通勤後的估算,會在需求驗證時用試用家庭問卷取得我們自己的數字。"4 hours" estimates waking time together after sleep, work and commuting; we will measure our own figure with beta households during validation.
一套圍繞家的寵物智慧系統A smart system built around the home and the pets in it
寵物一天大部分的時間都在家裡,所以我們從家開始做。項圈和鏡頭是進到家裡的入口;真正的產品是 App,把一整天發生的事整理成打開一兩秒就看得懂的畫面。讓每隻寵物擁有自己的社群帳號,是我們和市場對話的方式。Pets spend most of the day at home, so that is where we start. The collar and camera are how we get into the home; the real product is the app, which turns the whole day into something you understand within a second or two of opening it. Giving every pet its own social accounts is how we talk to the market.
第一階段為什麼從台灣的室內貓家庭開始Why Phase One starts with indoor cat homes in Taiwan
- 貓幾乎都在室內生活,正是鏡頭和項圈最能發揮的場景;狗每天要出門散步,室內只是牠生活的一部分。Cats live almost entirely indoors, exactly where a camera and collar work best; dogs go out every day, so the home is only part of their life.
- 台灣家貓約 174 萬隻,兩年增加 32.8%;家犬約 146 萬隻,兩年減少約 1.2%,2025 年貓首次超過狗。養兩隻貓以上的家庭在增加,養兩隻狗以上的家庭沒有明顯變化;多寵物家庭正好用上「認得每一隻」。Taiwan has about 1.74 million pet cats, up 32.8% in two years, and about 1.46 million dogs, down about 1.2%; in 2025 cats overtook dogs for the first time. Homes with two or more cats are growing while multi-dog homes are flat; multi-pet homes are exactly where telling each one apart matters.
- 養貓家庭的消費集中在家裡:momo 貓狗用品的銷量約 6 比 4,貓多於狗。Cat homes spend inside the home: on momo, cat versus dog product sales run about 60:40.
- 系統不綁單一物種:同一套 App 與帳號,之後延伸到狗與多寵物家庭,再串接餵食器、貓砂盆、空調等居家設備。The system is not tied to one species: the same app and accounts extend to dogs and multi-pet homes, then connect to feeders, litter boxes, air-con and other home devices.
來源:農業部 114 年家犬貓數量調查;momo 銷量比例來自通路訪查整理。Sources: Ministry of Agriculture 2025 pet survey; the momo ratio comes from our channel research.
項圈與鏡頭:進到家裡的入口Collar and camera: the way into the home
感測項圈Sensor collar
- 重量Weight
- 目標約 10 公克Target about 10 g
- 感測Sensors
- 加速度計、氣壓計、藍牙Accelerometer, barometer, Bluetooth
- 安全Safety
- 安全分離扣Breakaway buckle
- 元件成本Parts cost
- 項圈元件約 5.5 至 12 美元Collar parts about USD 5.50 to 12
家用攝影機Home camera
- 畫面Video
- 2K、可轉向2K, pan and tilt
- 角色Role
- 錄影、辨識區域、收項圈訊號Records, maps rooms, hears the collars
- 第一版First version
- 先用市售成品驗證Validate with an off-the-shelf camera
- 參考價Reference
- 同級市售品約 65 美元Comparable retail about USD 65
硬體用成熟元件,目標是穩定、好戴、好裝;差異放在 App 與牠的帳號。產品圖為概念示意,外觀待工業設計與代工廠打樣後確定。Hardware uses proven parts and aims to be reliable, comfortable and easy to set up; our difference lives in the app and the accounts. Drawings are concepts; final look comes after industrial design and factory samples.
從項圈訊號到手機上的一段精選From a collar signal to a highlight on the phone
影像資料存放於台灣或日本機房,不使用中國雲平台。Video is stored in Taiwan or Japan data centres, not on Chinese cloud platforms.
打開就有東西看,不打開牠也會來找你Something to see when you open it, and your pet finds you when you don't
項圈和鏡頭收來的資料,最後都要變成手機上一兩秒就看懂的東西。我們把最多的人力和時間放在這裡:每一個畫面、每一句字、每一次通知,都要讓飼主想打開、看得懂、願意分享。Everything the collar and camera collect has to become something you grasp on your phone in a second or two. This is where most of our people and time go: every screen, every line and every notification should make owners want to open it, understand it and share it.
左右滑動看更多;完整 App 可在中間的手機直接操作Swipe for more; the full app runs in the phone in the middle
別人給你一個 App 去看牠;我們讓牠出現在你每天打開的每一個地方Others give you an app to check on your pet; we put your pet everywhere you already look
市面上的寵物攝影機都把寵物留在自己的 App 裡,你要記得打開才看得到。我們替每隻寵物開自己的帳號:牠的日常出現在 IG、Threads、Facebook、TikTok、YouTube Shorts,私訊走 LINE。不用打開、不用剪、不用發,牠自己會出現。Pet cameras keep the pet inside their own app, so you have to remember to open it. We give each pet its own accounts: its day appears on Instagram, Threads, Facebook, TikTok and YouTube Shorts, and it messages you on LINE. No opening, editing or posting; it simply shows up.
| 時間Time | 你在哪Where you are | 牠做了什麼What your pet does |
|---|---|---|
| 08:20 | 通勤滑限動Stories on the commute | 刷到牠在窗邊伸懶腰There it is, stretching by the window |
| 12:30 | LINE | 「我吃飯了喔,今天吃得比平常快。」"I ate! Faster than usual today." |
| 17:40 | LINE | 「我已經在門口等 12 分鐘了,你要回家了沒?」"I've been at the door for 12 minutes. Are you coming home?" |
| 21:00 | 家人滑到 ReelsFamily sees a Reel | 今天的搗亂集錦,配上熱門音樂Today's mischief, set to a trending song |
各平台都有官方發布介面;私訊在台灣以 LINE 為主,因為 IG 只能在飼主互動後 24 小時內傳訊息。拍到人的片段不自動發,預設由飼主一鍵確認,帳號可設只給親友看。Each platform offers an official publishing API; in Taiwan, messages run on LINE because Instagram only allows replies within 24 hours of the owner's interaction. Clips with people never auto-post, owners approve by default, and accounts can be friends-only.
每個數字都拿來比:和同齡的牠們比,也和牠自己比Every number is compared: with peers the same age, and with the pet itself
睡眠、活動、玩耍、窗邊時間、進食、夜間活動,每一項都和同種同齡的分布、和牠過去 30 天的平常比較,再寫成一段讀得懂的每日解讀。用戶越多,比較越準,後來者沒有資料就做不出同樣的比較。Sleep, activity, play, window time, meals and night activity are each compared with the same species at the same age and with the pet's own past 30 days, then written as one readable daily summary. More users make comparisons sharper, and a newcomer without the data cannot match them.
先在台灣室內貓家庭做深,再擴到狗、多寵物家庭與海外Go deep with indoor cat homes in Taiwan, then extend to dogs, multi-pet homes and overseas
美國以家庭計:約 7,100 萬個養狗家庭(占 53%)、5,300 萬個養貓家庭(占 39%),三隻貓以上的家庭自 2018 年增加 45%。來源:農業部 114 年調查、日本寵物食品協會 2025 年調查、美國寵物用品協會 2025 年調查。The US is counted by household: about 71 million dog-owning homes (53%) and 53 million cat-owning homes (39%), with three-plus-cat homes up 45% since 2018. Sources: Taiwan Ministry of Agriculture 2025 survey, Japan Pet Food Association 2025 survey, APPA 2025 survey.
大家都在挑精彩片段;沒有人把項圈和攝影機對在一起,也沒有人替寵物經營社群Everyone picks highlights; nobody pairs a collar with a camera or runs the pet's social accounts
| 產品Product | 類型Type | 硬體Hardware | 訂閱Subscription | 缺口Gap |
|---|---|---|---|---|
| Petlibro Scout (US) | AI 寵物攝影機AI pet camera | ~USD 80–100 | AI 方案每年 95.99 至 159.99 美元USD 95.99–159.99 a year for AI | 靠臉認最多 5 隻、每日 30 秒回顧;鏡頭外沒有紀錄Face ID up to 5 pets, 30 s recap; nothing off-camera |
| Furbo 360° Cat | 寵物攝影機Pet camera | ~USD 54 | 年繳平均每月 6.99 美元USD 6.99 a month, billed yearly | 有每日精華;要看到臉才認貓,鏡頭外沒有紀錄Daily recap; needs a face to tell cats apart, nothing off-camera |
| 中華電信 Hami Cam AI(台灣)Chunghwa Telecom Hami Cam AI (TW) | AI 攝影機AI camera | — | — | 自動寵物日記;不分辨是哪隻貓Automatic pet diary; doesn't tell cats apart |
| Google Home Premium | 居家平台Smart-home platform | — | 進階方案Advanced plan | 叫得出寵物名字、每日摘要;只靠鏡頭Knows pets by name, daily summaries; camera only |
| Catlog (JP) | 感測項圈Sensor collar | ~USD 99 | 每隻貓每月約 14 美元~USD 14 per cat per month | 沒有影像與區域No video or rooms |
| PurrPurr (CN) | AI 陪伴項圈AI companion collar | ~RMB 499 | 內容年費 72 至 399 人民幣RMB 72–399 a year for content | AI 日記與生成影像;沒有真實畫面AI diary and generated media; no real footage |
| 我們Ours | 居家系統:項圈+攝影機+App+多平台帳號+健康基準Home system: collar + camera + app + multi-platform accounts + health baseline | [售價][Price] | [方案][Plan] | 認得每一隻、看得到鏡頭外、牠會主動找你Knows each pet, sees beyond the frame, comes to find you |
價格為 2026 年 10 月官網、評測或報導所列價格;— 表示未查到。Prices are list, review or press prices as of October 2026; — means not found.
硬體帶來用戶,訂閱帶來獲利,健康照護拉高客單Hardware brings users, subscriptions bring profit, care raises the value
硬體(一次性)Hardware (one-off)
- 入門組:項圈加攝影機 [售價]Starter set: collar and camera [price]
- 多寵物家庭加購項圈 [售價]Extra collars for multi-pet homes [price]
- 可替換項圈帶與聯名款Swappable bands and collaborations
訂閱(持續)Subscription (recurring)
- 免費:今日精選、基本居家紀錄、每週幾則自動發到一個平台Free: today's highlights, basic room record, a few weekly posts to one platform
- 付費 [每月價格]:多平台帳號、每日限動、配樂短片、LINE 訊息與口吻、完整比較Paid [monthly price]: multi-platform accounts, daily Stories, music reels, LINE messages and voices, full comparisons
- 照護方案 [每月價格]:健康趨勢、分享紀錄給獸醫(之後推出)Care plan [monthly price]: health trends, vet sharing (later)
項圈加攝影機的元件成本約 46 至 77 美元,未含電路板、外殼與組裝;LINE 主動訊息每則約新台幣 0.2 元。定價待試用與募資驗證。Collar-plus-camera parts cost about USD 46 to 77, excluding boards, housing and assembly; LINE push messages cost about TWD 0.2 each. Pricing to be set through the beta and crowdfunding.
第一階段不是放棄醫療,是在替醫療打地基Phase One doesn't drop medical care; it lays the foundation
醫療判斷要靠每一隻自己的長期基準,基準只能靠天天戴累積。這也是 Garmin 和 Apple 的路:Garmin 從 GPS 起家,2023 年才推出第一個 FDA 核可的手錶功能;Apple Watch 2015 年上市,2018 年才取得心電圖核可。我們從第一天就用影像收集資料,與獸醫合作標註,同時訓練 AI。Medical judgement needs each pet's own long-term baseline, which only daily wear builds. Garmin and Apple took the same path: Garmin began in GPS and launched its first FDA-cleared watch feature in 2023; Apple Watch launched in 2015 and won ECG clearance in 2018. From day one we collect video data, have vets label it, and train our AI.
貓狗最常見的疾病與意外,和目前技術的契合度The most common illnesses and accidents in cats and dogs, and how well today's technology fits
| 疾病或意外Condition or accident | 有多常見How common | 家中早期訊號Early sign at home | 研究方向Research direction | 契合度Fit today |
|---|---|---|---|---|
| 貓心臟病(肥厚性心肌病)Cat heart disease (HCM) | 約每 7 隻 1 隻;9 歲以上成貓主要死因About 1 in 7; leading cause of death in cats 9+ | 睡眠呼吸持續超過每分鐘 30 次Sleeping breathing persistently above 30 a minute | 項圈判斷睡著,鏡頭數胸口起伏Collar confirms sleep, camera counts breaths | 中:只有初步研究,要和獸醫驗證Medium: early evidence, needs vet validation |
| 狗心臟病(二尖瓣退化)Dog heart disease (mitral valve disease) | 一般門診約每 10 隻 1 隻有心臟病,其中約 75% 是二尖瓣退化;13 歲以上約 30%About 1 in 10 dogs in general practice; ~75% of it mitral valve disease; ~30% of dogs 13+ | 睡眠呼吸變快、咳嗽、走一下就累Faster sleeping breathing, coughing, tiring quickly | 與貓同一套方法:項圈判斷睡著,鏡頭數呼吸Same method as cats: collar confirms sleep, camera counts breaths | 中:方法相同,要和獸醫驗證Medium: same method, needs vet validation |
| 貓慢性腎病Cat chronic kidney disease | 10 歲以上 30% 至 40%;美國貓理賠第一名30–40% of cats over 10; top US cat claim | 喝多、尿多、變瘦More drinking and urinating, weight loss | 飲水與如廁紀錄、體重趨勢Drinking and litter logs, weight trend | 高:同類偵測已有產品High: similar detection already on sale |
| 貓下泌尿道疾病與尿道阻塞Cat urinary disease and blockage | 美國貓理賠第二名;公貓阻塞是急症Second-most common US cat claim; blockage in males is an emergency | 頻繁進貓砂盆、尿不出來Frequent litter trips, little or no urine | 貓砂盆次數與停留時間異常提醒Alerts on litter-box visits and time | 高:偵測行為;判讀交給獸醫High for the behaviour; vets interpret |
| 關節退化與關節炎Joint degeneration and arthritis | 6 歲以上貓 61% X 光可見;狗看診前十61% of cats 6+ on X-ray; top-10 dog vet visit | 跳躍、奔跑變少Less jumping and running | 加速度計與氣壓計Accelerometer and barometer | 高:研究支持,第一階段就有感測High: research-backed, sensors in Phase One |
| 皮膚過敏與耳朵感染Skin allergies and ear infections | 美國狗看診第一、二名Top two US dog vet visits | 抓癢、甩頭Scratching, head shaking | 項圈加速度計偵測抓癢與甩頭Collar accelerometer detects scratching and shaking | 高:研究顯示可客觀量測High: shown to measure itch objectively |
| 嘔吐與腸胃不適Vomiting and stomach upset | 貓狗看診前五Top five for cats and dogs | 嘔吐動作、次數變多Vomiting, more often | 項圈加鏡頭偵測嘔吐Collar plus camera detects vomiting | 高:市面已有High: already on the market |
| 狗癲癇發作Dog seizures | — | 抽搐Convulsions | 項圈加速度計Collar accelerometer | 低:研究偵測率約兩成Low: about 20% sensitivity in research |
| 貓高樓墜落Cats falling from height | 柏林一家醫院 10 年 1,125 例,77% 在夏天1,125 cases in 10 years at one Berlin clinic, 77% in summer | 在窗邊、陽台停留Time at windows and balconies | 注意區域停留警報Watch-area dwell alerts | 高:第一階段就有High: in Phase One |
| 狗中暑Dog heatstroke | 英國 74% 因熱天運動;扁臉犬風險高74% from exercise in heat (UK); flat-faced breeds at higher risk | 高溫下喘、活動異常Panting and unusual activity in heat | 溫度加活動提醒,之後串空調Temperature plus activity alerts, later air-con control | 中Medium |
| 誤食與接觸危險物Swallowing or touching hazards | — | 靠近電線、有毒植物、垃圾桶Near cables, toxic plants, bins | 區域與行為偵測Zone and behaviour detection | 中Medium |
| 關卡Gate | 要證明什麼What it must prove |
|---|---|
| 進入 2AInto 2A | 配戴率與留存達標;鏡頭數的睡眠呼吸與獸醫計數對得上Wear and retention met; camera breathing counts match vet counts |
| 進入 2BInto 2B | 合作獸醫院願意用我們的資料;飼主願意為照護方案多付錢Partner clinics use our data; owners pay more for care |
| 進入 2CInto 2C | 第二輪募資到位;臨床驗證計畫與法規路徑確認Second round raised; clinical plan and regulatory path confirmed |
只描述趨勢、不做診斷,避開醫療器材法規;美國獸醫器材無需上市前核准但不得誇大,日本用於診斷即屬動物用醫療機器,台灣分類待法規顧問確認。美國保險公司已開始把項圈送給保戶。We describe trends and never diagnose, staying outside device regulation; US veterinary devices need no premarket approval but can't be misbranded, in Japan a diagnostic tool is a veterinary medical device, and Taiwan's classification awaits a regulatory adviser. US insurers have begun giving collars to policyholders.
三道關卡,過了才往下走Three gates; we move on only after each one
[資金規劃][Funding plan]
[資金需求、撥付時點與每道關卡的條件][Funding needs, release timing and the condition for each gate]
精簡的核心,關鍵人第一個月就開始找A lean core, with the key hire sought from month one
把最大的風險放在最前面驗證Test the biggest risks first
| 風險Risk | 對策Response |
|---|---|
| 飼主不常打開Owners do not open it often | 關卡一先用人工剪片驗證,不達標就調整或停止Gate 1 tests this with hand-cut clips; adjust or stop if missed |
| 市售鏡頭取不到影像Retail cameras block video access | 第 1 階段就驗證;備案是自寫韌體的公版Checked in Phase 1; fallback is a reference design with our firmware |
| 找不到技術負責人No technical lead | 第 1 個月開始找;備案是外包工作室Search from month 1; fallback is a contract studio |
| 元件漲價Component price rises | 報價寫明有效期;先用成品鏡頭Quotes with validity dates; start with finished cameras |
| 台灣募資金額偏低Small Taiwan campaign | 首批產量依募資結果調整Size the first run to the campaign result |
| 只做貓,市場太小Cats only is too small a market | 系統不綁物種;第一階段先在最適合的室內貓家庭做深,之後同一套 App 延伸到狗與多寵物家庭The system is species-agnostic; Phase One goes deep where it fits best, indoor cat homes, then the same app extends to dogs and multi-pet homes |
| 大平台推出每日寵物摘要(Google Home、中華電信)Big platforms add daily pet summaries (Google Home, Chunghwa Telecom) | 差異放在 App 體驗、項圈資料、同齡比較與寵物帳號,這些需要穿戴裝置、長期資料與持續打磨Compete on app experience, collar data, peer comparison and the pet accounts, which need a wearable, long-term data and constant polish |
| 社群平台改規則A platform changes its rules | 內容在我們這裡、平台只是出口;同時經營多個平台與自家 App,私訊以 LINE 為主Content lives with us and platforms are outlets; we run several platforms plus our app, with messages on LINE |
| 健康功能被當成醫療宣稱Health features read as medical claims | 只描述變化、不診斷;醫療級功能先做臨床驗證,再依各國法規申請Describe change, never diagnose; validate clinically before any medical-grade claim, then apply country by country |
| 資安與隱私疑慮Security and privacy concerns | 資料存台灣或日本,明確同意與匿名彙總Data in Taiwan or Japan, explicit consent, anonymous aggregates |
現在需要的三件事Three things we need now
- 談定股東協議與各道關卡的條件Agree the shareholder terms and the condition for each gate
- [資金撥付],啟動需求驗證[Funding release] to start demand validation
- 引薦:獸醫院或獸醫學系、寵物保險公司、代工廠與通路夥伴Introductions: vet hospitals or schools, pet insurers, manufacturers and channel partners
以上為規劃框架,股權、稅務與法律細節以律師與會計師意見為準。This is a planning framework; equity, tax and legal details follow lawyer and accountant advice.